Prof. Dr. Christian Barrot

Innovations need marketing - and marketing needs innovations.

Prof. Dr. Christian Barrot

Assistant Professor of Marketing and Innovation

Dr. Christian Barrot is Assistant Professor of Marketing and Innovation at the Kühne Logistics University. He studied Business Administration at CAU in Kiel and the Norwegian School of Management (BI) in Oslo and holds a Ph.D. from the Christian-Albrechts-University at Kiel. Before joining the KLU faculty, he gained industry experience as consultant and entrepreneur in the Internet and telecommunication sector.

Dr. Barrot’s research focuses on Diffusion of Innovations, Social Networks, Customer Relationship Management, as well as Electronic Commerce and Service Management. His research has been published in Journal of Marketing, International Journal of Electronic Commerce and Zeitschrift für Betriebswirtschaft. In 2007 and 2009, he was a visiting scholar at Penn State University, Smeal College of Business, and in 2011 a visiting scholar at the Columbia Business School.