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Publications

Journal Publications

Barrot, C., J. Kuhlmann and A. Popa (2011): “Influence of Personal Communication Networks on Innovation Adoption – Using Multi-Agent-Simulations to Optimize the Roll-Out of an Innovative Medical Device”, in: International Journal of Innovation and Technology Management, forthcoming.

Hinz, O., B. Skiera, C. Barrot, and J.U. Becker (2011): "Seeding Strategies for Viral Marketing: An Empirical Comparison", in: Journal of Marketing, November 2011, 75 (6), 55-71.

Barrot, C., J. U. Becker, and M. Clement (2011): „Entrepreneurial Marketing in Online-Netzwerken“, to appear in: Zeitschrift für Betriebswirtschaft.

Barrot, C., S. Albers, B. Skiera and B. Schäfers (2010): “Vickrey vs. eBay: Why Second-price Sealed-bid Auctions Lead to More Realistic Price-demand Functions”, in: International Journal of Electronic Commerce, Summer 2010, 14 (4), 7-38.

Conference Publications

Henningsen, S., C. Barrot and K. Petersen (2011): “From Simulation to Marketing Practice – Extending Garber et al.’s Approach to Predict New Product Success for Real-Life Applications”, in: Makovec Brencic, M. (ed.): The Day After – Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference, Ljubljana.

Barrot, C. and  J. U. Becker (2010): „Complexity vs. network effects: How different tariff models affect referrals for a telecommunication service”, in: Beckmann, S. (ed.): The 6 Senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference, Copenhagen.

Barrot, C., J. U. Becker and L. Bremer (2009): “Personal vs. relational characteristics: What are the drivers of customer referrals?”, in: J.-P. Helfer und J.-L. Nicolas (eds.): Marketing and the Core Disciplines: Rediscovering References?, Proceedings of the 38th EMAC Conference, Nantes.

Barrot, C. and J. U. Becker (2008): “The Customer Sales Force - Using Referral Reward Programs for Cus-tomer Acquisition”, in: K. Perks und P. Shukla (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton.

Barrot, C. and S. Albers (2007): “Did They Tell Their Friends? Using Social Network Analysis to Detect Social Contagion Processes”, in: H. Ö. Engilbertsson (ed.): Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference, Reykjavik.

Barrot, C. and S. Albers (2005): „Diffusion of Internet Services: Does Spatial Proximity of Adopters Still Matter?”, in: G. Troilo, (ed.): Rejuvenating Marketing: Contamination, Innovation, Integration, Pro-ceedings of the 34th EMAC Conference, Milan.

Albers, S., C. Barrot, B. Schäfers and B. Skiera (2004): “Vickrey Auction and its Ability to Estimate Wil-lingness-to-Pay”, in: J. L. Munuera-Alemán (ed.): Worldwide Marketing?, Proceedings of the 33rd EMAC Conference, Murcia.

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