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Teaching at KLU

Service Marketing

In this course, students are familiarized with the specifics of marketing services as opposed to marketing physical products. They will be able to apply the concepts they have learned in a real context and above all to implement strategic and operational services marketing. Practical examples, especially from the logistics industry, will contribute toward students gaining a practical understanding of the subject matter.

Innovation Management

By the end of the course, students will be able to analyze their company’s innovation- and technology-oriented competitive position. Furthermore, they will learn about the variety of sources to reveal innovation opportunities and be able to allocate them by enterprise category. Evaluation methods are to be used to assess the advantages of innovation projects. Students will also be made aware of the importance of collaborative relations with important partners in jointly developing innovative products and services. Finally, the course will teach them about managing and controlling the innovation process with a view to achieving successful innovations.

Entrepreneurship

This course teaches important steps in the entrepreneurial process from idea generation to market launch. Students will be able to draw up a business plan for a company. Students are to be animated to entrepreneurial thinking and activity.

Product Development

The aim of this course is to develop an understanding of innovation management prior to market introduction. Students get to know the core elements of new product development processes and success factors, especially with regard to the ability to analyze and transfer scientific research in the field to real-life corporate decisions.

Diffusion of Innovations

The aim of this course is to develop an understanding of innovation management after the launch into the market. Students will explore diffusion of innovations theory and modeling, and learn how to design basic econometric models of innovation diffusion, how to analyze individual-level innovation adoption decisions, and how to apply advanced methods to forecast and manage diffusion processes.

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