Thomas Fandrich

Marketing at THE KLU isn't a kind of guesstimation but model based and data driven research.

Thomas Fandrich

PhD candidate

Thomas Fandrich joined the KLU as a PhD student in the field of Quantitative Marketing Management in April 2011. He started his academic career with a diploma study in “Business Management with specialization in Quantitative Economics“ (M.Sc. equivalent) at the Christian-Albrechts-University at Kiel and worked for more than three years as a student assistant at the Chair of Innovations, New Media and Marketing. His empiric diploma thesis about marketing budgeting behavior in the US-pharmaceutical industry received the award of the “Society for Business Economics” in 2009.

Before joining the KLU he started his Ph.D. studies in April 2009 in Kiel where he also worked as a research assistant. Since then he has been attending several Ph.D. courses in quantitative methods, inter alia, at the Universities of Zurich, Brussels, Munich, Frankfurt and Kiel. Beyond that, he taught the undergraduate courses “Decision Making & Decision Theory” and “Marketing with Excel” at the Christian-Albrechts-University at Kiel.

His research interests focus on quantitative studies in the fields of marketing budget allocation, customer targeting and esthetic product design. Thomas Fandrich presented his work, inter alia, at the European Marketing Academy Conference (EMAC) in Ljubljana (Slovenia) in 2011, EMAC Lisbon (Portugal) 2012 and the Marketing Science Conference on Emerging Markets (MSEM) in Wharton (USA) 2012. For 2013 he is planning to present his current research projects at the European Marketing Academy Conference and Marketing Science Conference in Istanbul (Turkey).