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Transferring knowledge on how new information technologies are used in logistics, the course mentions numerous examples and case studies of practical relevance. Students also learn about the opportunities that these technologies offer and will be able to weigh up the specific advantages and disadvantages by industrial environment.
Pricing strategy and revenue optimization – or revenue management as the latter is also called – focus on how a firm should set and update pricing and product availability decisions across its various selling channels in order to maximize its profitability. The use of such strategies has transformed the transportation and hospitality industries, and has become increasingly important in retail, telecommunications, entertainment, financial services, health care and manufacturing.
The course aims to give students a comprehensive overview of the best-known and most widely used enterprise planning systems SAP and/or Oracle. By the end of the course, students will have acquired a command of the software’s basic functionalities and gained an overview of its potentials.
Prof. Dr. Joern Meissner
THE KLU
Brooktorkai 20
20457 Hamburg
Tel: +49 40 328707-236
Fax: +49 40 328707-209
joern.meissner(at)the-klu.org
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