Prof. Dr. Alexander Himme - Presentations | KLU



Professor Alexander Himme, Assistant Professor of Management Accounting


Presentations

"What Drives Decisions to Determine Marketing Budgets: What Do We Know and What Do We Still Need to Learn?", European Accounting Association Annual Congress, Maastricht, May 11-13, 2016.

"25 Years of Brand Valuation. What Do We Learn From Over 40,000 Brand Values?" Invited Presentation at Aalto University, School of Business, Helsinki, April 2016.

"How Brands Help to Overcome Capital Constraints", European Accounting Association Annual Congress, Glasgow, April 28-30, 2015.

"20 Years of Brand Valuation – What Do We Learn from 38,000 Brand Values?", Marketing Strategy Meets Wall Street Conference, Singapore, January 8-10, 2015.

"How Non-Financial Metrics Explain the Variance in the Cost of Debt", European Accounting Association Congress, Tallinn, May 21-23, 2014.

"How Non-Financial Metrics Explain the Variance in the Cost of Debt", Higher School of Economics, Moscow, October 31, 2013.

"How Non-Financial Metrics Explain the Variance in the Cost of Debt", Vlerick Business School, Gent, October 21, 2013.

"Drivers of the Cost of Capital – The Joint Role of Non-Financial Metrics", Maastricht University, October 8, 2013.

"20 Years of Brand Valuation – What Do We Learn from 26,000 Brand Values?", Marketing Science Conference, Istanbul, July 11-13, 2013.

"Market Reactions to Corporate Layoffs in the Context of the German Corporate Governance System", European Accounting Association Congress, Paris, May 6-8, 2013.

"Being Second and Still Being First: A Multiple-Market Approach to the Order of Entry-Research", Marketing Science Conference, Boston, June 7-9, 2012.

"Generating Financial Resources through the Brand Value Chain", Marketing Strategy Meets Wall Street Conference, Boston, May 12-14, 2011.

"Market Reactions to Corporate Layoffs. Insights from Germany", European Accounting Association Congress, Rome, April 20-22, 2011.

"Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", Marketing Science Conference, Cologne, June 17-19, 2010.

"Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", European Accounting Association Congress, Istanbul, May 19-21, 2010.

"Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", 2nd Workshop on Marketing Metrics, Risk and Performance Modeling, Humboldt University Berlin, May 6-7, 2010.

"Generating Financial Resources through the Brand Value Chain", Marketing Dynamics Conference, New York, August 27-29, 2009.

"Generating Financial Resources through the Brand Value Chain", Marketing Science Conference, Ann Arbor (Michigan), June 4-6, 2009.

"Critical Succes Factors of Strategic Cost Reduction. Results from an Empirical Survey of German Cost Management Projects", European Accounting Association Congress, Tampere, May 12-15, 2009.

"Market-Based Assets and the Cost of Capital", Marketing Science Conference, Vancouver, June 12-14, 2008.

"Pioneer, Early Follower or Late Follower: What Should You Prefer?", Marketing Science Conference, Atlanta, June 16-18, 2005.

Contact

Prof. Dr. Alexander Himme

Tel: +49 40 328707-225
Fax: +49 40 328707-209
alexander.himme(at)the-klu.org