Better than Expected: High Ratings for Logistics in Hamburg

Prof. Dr. Dr. h.c. Sönke Albers, Professor of Marketing and Innovation

The logistics sector enjoys a good reputation in the Hamburg metropolitan region. This is what a joint survey by Kühne Logistics University (KLU), Logistik-Initiative Hamburg, and the University of Hamburg found. The respondents rated the sector based on criteria such as appeal, complexity of tasks, and economic relevance. In most of the areas surveyed, the logistics sector received above-average ratings. Even respondents with reservations with regard to construction projects for improving the logistical infrastructure were generally in the minority. The survey results were presented at KLU on March 1, 2017 in cooperation with the "Wir sind Logistik" ("We Are Logistics") initiative.

Read the full press release in English or German.

Have a look at the detailed results of the study Zum Image der Logistik in der Metropolregion Hamburg (in German).