Around 60 people responded to the invitation from BeOne Hamburg and Innovations Kontakt Stelle Hamburg (IKS) and attended the workshop at Kühne Logistics University on October 2015.
Four keynote speakers from academia and the business sector approached the topic of disruptive innovation from very different points of view. Due to the workshop’s Pecha Kucha format, their talks were limited to 20 20-second slides.
Professor Christian Barrot (KLU) kicked off the workshop with his hypothesis “disruptive innovation completely overwhelms the established corporate structures.” Ralf Kross from the VW Emden plant provided a rebuttal and insight into digital methods for production planning as well. As head of a digital factory, he has used a CAVE for virtually safeguarding the planning process for two years. Next, Professor Markus Nüttgens (U. of Hamburg) guided the participants through the “Top 10 Disruptive Innovations” with vivid examples. In the last talk, Stefan Puriss (entrepreneur) closely examined changing customer behavior, concluding that: “We must re-define customer orientation.”
After a short break, the intense dialog phase began: four rooms, four keynote speakers, changing participants, twenty minutes each. Viewpoints from a variety of sectors and different assessments of digitalization led to lively, often controversial, discussions on which innovations would be successful in the future. All of those in attendance agreed that companies must foster entrepreneurial flexibility if they want to take advantage of opportunities.
In addition to major Hamburg-based companies such as Blohm & Voss, Beiersdorf, Drägerwerk, HPA, Hapag-Lloyd, Hermes, NXP and Tchibo, medium-sized companies and innovative start-ups were also represented.
The BeOne-IKS-Kühne Logistics University workshop format was initiated in 2014 at KLU with the subject of Knowledge in Companies. The next workshop is planned for October 2016. For more information, please contact Caren Degen.