KLU welcomes Prof. Murali Mantrala

Professor Sönke Albers and Professor Murali Mantrala smiling

KLU welcomes Prof. Murali Mantrala, a marketing scholar with an international reputation. He specializes in marketing planning, sales management, and retailing and has published his results in the top international marketing journals. For his research, Mantrala received the prestigious Humboldt Research Award in 2010.

At KLU from March 26-29, Mantrala is collaborating with KLU professor Sönke Albers on projects involving the utility of communication expenditures. When spending money on advertising, managers often underestimate the long-term effects of their expenditures. In another project, they are investigating how the Internet has changed sales force management and, in particular, whether the Internet has replaced salespeople.

More information about Sönke Albers.

More information about Professor Murali Mantrala.