Program Duration: 1 day
Method: Presentations, interactive lectures
Academic Directors: Prof. Dr. Rod Franklin, Prof. Dr. Christian Tröster. Prof. Dr. Björn Michaelis
Certificate: KLU Executive Education Program Certificate
In an environment characterized by scarce resources, increased competition, higher customer expectations, and faster rates of change, executives are beginning to realize that a key to achieving a sustainable competitive advantage is the development of collaborative relationships with key customers and suppliers. These relationships, which are often referred to as “Partnerships“, provide a way to leverage the unique skills and expertise of each firm and may also “lock out” competitors.
The Partnership Model provides a structured and repeatable process to effectively and efficiently build and maintain tailored business relationships that may become an asset for executives looking for competitive advantage. In addition, attendees will be shown how to use The Collaborative Framework, a tool that can be used by customer and supplier teams to determine priorities for each relationship and develop an action plan for achieving the goals jointly established for the relationship.
Learning Outcomes and Benefits for your Company
The program enables participants to develope collaborative relationships with customers and suppliers. They will be able to determine and enhance the competitive advantage for their company by building extensive collaborative business relationships.