Design Thinking - Engaging the Customer in Design

Degree program: Executive MBA

Modern design theory has evolved from one in which designs were pushed out from organizations to one in which designs are now co-developed by users.  This course will teach students what the new model of 'design thinking' entails and how to use this approach to better understand customer needs and to develop more useful and innovative products and services for their customers. Upon completion of this course students should be able to understand the design thinking process, identify opportunities where this process applies and be able to apply the process in an informed manner.

Course offered by:

Prof. Rod Franklin, PhD