Electronic Business
Degree programs: MSc Management, MSc Logistics & SCM
Introduction to Electronic Business
• Technical Framework
• Legal Framework
• Economics of the Internet
• Brief history of E-Business
E-Business Strategy
• Business Models
• Start-up vs. Corporate
• Pioneer vs. Clone
• Internationalization
E-Business Operations
• Supply Chain Management (SCM)
• E-Procurement
• Customer Relationship Management (CRM)
Online Marketing
• Search
• Display
• Social
Course facts
Offered by | Prof. Dr. Christian Barrot |
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ECTS credits | 5 Credit Points |
Method of examination | Project Work |