Electronic Business

Degree program: MSc Management

In this module, students will acquire a fundamental understanding of the economics and legal/technical framework of electronic business. They will learn to develop and analyze business models from the perspectives of a start-up and a corporation. In addition, students will become familiar with an e-business perspective on operations, in particular SCM, procurement, and CRM. Finally, the module will provide insights into the key fields of online marketing, i.e. search, display, and social.