Electronic Business

Degree program: MSc Management

In this module, students will acquire a fundamental understanding of the economics and legal/technical framework of electronic business. They will learn to develop and analyze business models from the perspectives of a start-up and a corporation. In addition, students will become familiar with an e-business perspective on operations, in particular SCM, procurement, and CRM. Finally, the module will provide insights into the key fields of online marketing, i.e. search, display, and social.

Course offered by:

Prof. Dr. Christian Barrot