Innovation and New Business Ventures
Degree program: BSc Business Administration
In this course, students will develop a broad understanding of the role of product or service innovations at the firm, consumer and market level. Particular learning outcomes focus at the firm level on the drivers/barriers of innovations within firms and the (dis-)advantages of developing innovations through new business ventures. Furthermore, the course discusses concepts to understand why customers adopt specific innovations and what drives the success of innovations at market level.