Innovation and New Business Ventures

Degree program: BSc Business Administration

In this course, students will develop a broad understanding of the role of product or service innovations at the firm, consumer and market level. Particular learning outcomes focus at the firm level on the drivers/barriers of innovations within firms and the (dis-)advantages of developing innovations through new business ventures. Furthermore, the course discusses concepts to understand why customers adopt specific innovations and what drives the success of innovations at market level.

Course facts

Offered by Prof. Dr. Christian Barrot
ECTS credits 6 credit points
Semester 6 (spring semester)
Method of examination Written exam (50%), Presentation (50%) or Oral examination (100%)