Summer School in Digitalization

Driving disruption in products, processes and business models

June 29 - July 10, 2020

Summer School in Digitalization

Driving disruption in products, processes and business models

June 29 - July 10, 2020

In view of the current developments regarding the spread of Covid-19 we unfortunately have to cancel our Summer School in Digitalization 2020. We will soon start planning for our Summer School 2021.
All information will be available here as soon as possible. 

Digitalization is a major trend in virtually all industries today. It is considered a driving force of disruption that challenges existing product concepts, processes and business models for incumbents and empowers start-ups to create new disruptive value propositions. Many firms struggle to understand the implications for their existing business and to identify new business opportunities opened up by digitalization. Especially those firms that were not “born digital” need to undergo far-reaching transition processes that may overturn established job designs and ways of thinking.

For students, it is therefore essential to enter the business world well prepared for digital disruption. New paradigms, theoretical concepts, skills and tools are required. Students having this knowledge at their fingertips are much sought after by firms and can become powerful drivers of innovation and disruptive change.

KLU is uniquely positioned in the university landscape as it brings together deep expertise in theoretical and practical aspects of digitalization from multiple disciplines, ranging from innovation and marketing to supply chain management, leadership, business economics, law, and informatics. Our main objective for the KLU Summer School is to equip students with valuable knowledge and tools from these different disciplinary angles, while always staying focused on digitalization as the overarching business theme.

For our Executive seminar „International Summer School in Supply Chain and Logistics Management“ please visist following page:

Overview

Date: June 29, 2020 - July 10, 2020

Target Group: 2nd and 3rd year Bachelor students pursuing a degree in the fields of Business Administration, Economics, Business Informatics, or Business Engineering

Method: Interactive lectures, case studies, group work, and excursions

Language: English

Academic Director: Prof. Dr. Christina Raasch

Location: KLU Campus, Großer Grasbrook 17, 20457 Hamburg

Certificate: KLU Program Certificate

Credit Points: 6 ECTS

Tuition Fee: 980 Euros (includes teaching material, beverages, lunch and supporting program)

Discounts:

  • Early Bird (15%), untill 31.01.2020
  • Spring Discount (10%), untill 01.04.2020

Application Deadline: May 01, 2020

Application

Required Documents:

Electronic copy of:

  • current CV
  • transcript of records
  • copy of recognized English language qualification certificate (for instance, IELTS with 6.0 or above, or TOEFL with 60 or above). In exceptions, we will also accept a reference letter from your home institution vouching that language of instructions during your studies is English

Procedure:

  • Register online (Field below: Register Now!)– you will receive a confirmation email
  • Submit all required documents via e-mail to: studytrips@the-klu.org
  • Once we have received all necessary supporting documents, we will send you a registration confirmation along with an invoice.

Please note that applications will only be completed and confirmed once we have received all documents and full payment.

Deadline: May 01, 2020

Learning Objectives

Students will learn key concepts, skills, and tools required to develop and implement innovation in the digitalized business world. On successful completion of this module, the students will be able to:

  • grasp important theoretical concepts related to digitalization and apply them to practical case examples
  • understand the opportunities created by new technologies for incumbents and start-ups
  • understand and apply new tools that are becoming increasingly important for digitalizing businesses
  • develop strategies for new business creation and delivery in the face of digitalization
  • make reasonable, well-founded management decisions based on data analysis;
  • understand why people resist digital transformation processes and how leaders can foster commitment to change;

Contents

Week 1: Developing new digital products, processes and business models

  • New digital business models in the supply chain
  • Product innovation in the era of digitalization
  • Legal foundations of digital innovation
  • How start-ups drive digital disruption
  • Marketing in the era of digitalization

Week 2: Implementing new digital products, processes and business models

  • Digitalization as organizational change process
  • How large incumbent players manage digital disruption
  • Data-driven enterprises: data science for data-driven decision making in enterprises
  • Workshop in data analytics
  • The Physical Internet

Your professors

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Prof. Dr. Christian Barrot

Professor of Marketing and Innovation & Dean of Programs

Kühne Logistics University - KLU

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Prof. Dr. Jan Becker

Professor of Marketing and Service Management

Kühne Logistics University - KLU

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Prof. Dr. Prisca Brosi

Associate Professor of Human Resource Management

Kühne Logistics University - KLU

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Prof. Rod Franklin, PhD

Adjunct Professor of Logistics & Academic Director of Executive Education

Kühne Logistics University - KLU

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Prof. Dr. Jan Fransoo

Professor for Operations Management and Logistics & Dean of Research

Kühne Logistics University - KLU

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Prof. Dr. Kai Hoberg

Professor of Supply Chain and Operations Strategy & Head of Logistics Department

Kühne Logistics University - KLU

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Prof. Dr. Henrik Leopold

Assistant Professor for Data Science and Business Intelligence

Kühne Logistics University - KLU

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Prof. Dr. Christina Raasch

Associate Professor for Digital Economy

Kühne Logistics University - KLU

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Contact Us

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Claudia Albrecht

Program Manager – International Study Trips