Summer School in Digitalization

Driving disruption in products, processes and business models

July 8 - July 19, 2019

Digitalization is a major trend in virtually all industries today. It is considered a driving force of disruption that challenges existing product concepts, processes and business models for incumbents and empowers start-ups to create new disruptive value propositions. Many firms struggle to understand the implications for their existing business and to identify new business opportunities opened up by digitalization. Especially those firms that were not “born digital” need to undergo far-reaching transition processes that may overturn established job designs and ways of thinking.

For students, it is therefore essential to enter the business world well prepared for digital disruption. New paradigms, theoretical concepts, skills and tools are required. Students having this knowledge at their fingertips are much sought after by firms and can become powerful drivers of innovation and disruptive change.

KLU is uniquely positioned in the university landscape as it brings together deep expertise in theoretical and practical aspects of digitalization from multiple disciplines, ranging from innovation and marketing to supply chain management, leadership, business economics, law, and informatics. Our main objective for the KLU Summer School is to equip students with valuable knowledge and tools from these different disciplinary angles, while always staying focused on digitalization as the overarching business theme.


Date: July 8, 2019 - July 19, 2019

Target Group: 2nd and 3rd year Bachelor students pursuing a degree in the fields of Business Administration, Economics, Business Informatics, or Business Engineering

Method: Interactive lectures, case studies, group work, and excursions

Language: English

Academic Director: Prof. Dr. Christian Barrot

Location: KLU Campus, Großer Grasbrook 17, 20457 Hamburg

Certificate: KLU Program Certificate

Credit Points: 6 ECTS

Tuition Fee: 980 Euros (includes teaching material, beverages, lunch and supporting program)


*Register until 15th of March and save 10% on the tuition fee (total price with rebate: 882.00€)

Learning Objectives

Students will learn key concepts, skills, and tools required to develop and implement innovation in the digitalized business world. On successful completion of this module, the students will be able to:

  • grasp important theoretical concepts related to digitalization and apply them to practical case examples
  • understand the opportunities created by new technologies for incumbents and start-ups
  • understand and apply new tools that are becoming increasingly important for digitalizing businesses
  • develop strategies for new business creation and delivery in the face of digitalization
  • make reasonable, well-founded management decisions based on data analysis;
  • understand why people resist digital transformation processes and how leaders can foster commitment to change;


Week 1: Developing new digital products, processes and business models

  • New digital business models in the supply chain
  • Product innovation in the era of digitalization
  • Legal foundations of digital innovation
  • How start-ups drive digital disruption
  • Marketing in the era of digitalization

Week 2: Implementing new digital products, processes and business models

  • Digitalization as organizational change process
  • How large incumbent players manage digital disruption
  • Data-driven enterprises: data science for data-driven decision making in enterprises
  • Workshop in data analytics
  • The Physical Internet

Curriculum Summer School Digitalization

Your professors

Prof. Dr. Christian Barrot

Professor of Marketing and Innovation & Dean of Programs

Kühne Logistics University - KLU

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Prof. Dr. Jan Becker

Professor of Marketing and Service Management

Kühne Logistics University - KLU

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Prof. Dr. Prisca Brosi

Associate Professor of Human Resource Management

Kühne Logistics University - KLU

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Prof. Rod Franklin, PhD

Adjunct Professor of Logistics & Academic Director of Executive Education

Kühne Logistics University - KLU

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Prof. Jan Fransoo, PhD

Professor for Operations Management and Logistics & Dean of Research

Kühne Logistics University - KLU

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Prof. Dr. Kai Hoberg

Professor of Supply Chain and Operations Strategy & Head of Logistics Department

Kühne Logistics University - KLU

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Prof. Dr. Catharina Maracke

Associate Professor of IT and Data Law

Kühne Logistics University - KLU

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Contact Us

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Friederike Bölle

International Office Manager

Tel: +49 40 328707-148
Fax: +49 40 328707-109