Start-Up Day

Establishing Start-Ups as part of the logistics industry and a driver for innovation.

February 08, 2019

Start-Up Day at Kühne Logistics University

Which Start-Ups are currently active in the transport and logistics markets? What are their business ideas? And which innovations have the potential to disrupt markets in transport and logistics? You can ask all these and a lot more questions at the Logistics Start-Up-Day on February 08, 2019.

A lot of new and exciting Start-Ups are emerging right now, especially in the area of transportation and logistics, often driven by digital transformation. For students in these fields, they provide some interesting opportunities: Be it as a future employer or as a role model for their own business idea. So the professors Hanno Friedrich and André Ludwig together with the KLU student association UniKonnect, decided to invite Start-Ups to a hands-on lesson in entrepreneurship. The Start-Up Day will be open to all students of the KLU, external students and practitioners interested in the topic.

More than 40 Start-Ups will be talking about their business models and how they plan to change the game in logistics. We will have dedicated sessions for the different markets. After these sessions, students and start-ups can meet in the market place to exchange ideas individually.

Partners & Sponsors


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Prof. Dr. André Ludwig

Associate Professor of Computer Science in Logistics

Kühne Logistics University - KLU

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Prof. Dr. Hanno Friedrich

Assistant Professor of Freight Transportation - Modelling and Policy

Kühne Logistics University - KLU

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Prolog - 07.02.2019

19:00 - 19:30Arrival of Participants
19:30 - 21:00                                    

Experts Round Table on Digitalization and Start-Ups in Logistics


  • Prof. Dr Kille (University of Applied Sciences Würzburg-Schweinfurt, FHWS, to be confirmed) “Logistics markets in Germany – opportunities for startups” 
  • Dr. Wagner (Global Chair, Transport & Leisure at KPMG), “LogTech: Start-Up Mindsets accross the globe”
  • Dr. Sven Gailus (Partner at McKinsey) and Lutz Behrendt (Industry Leader – Travel at Google), “Travel and logistics: data drives the race for customers – a study of McKinsey, Google and KLU” 
  • Lutz Behrendt (Industry Leader – Travel at Google), “What Google does to support startups in logistics” 
21:00 - 22:30Get Together

Start-Up Day - 08.02.2019

09:30 - 10:00Arrival of Participants
10:00 - 10:15Welcome
10:20 - 11:40

Int. Container Transport

  • Freighthub
  • Freightos
  • ItsMyCargo

Tracking and Transparency

  • Virtenio
  • SensorTransport
  • blik GmbH

Traffic, Mobility and Tours

  • Graphmasters
  • ONO
  • 25ways
11:45 - 12:00Break
12:05 - 13:25

Trucking I

  • Cargonexx
  • Instafreight
  • Sennder
  • Ontruck

Transport Planning

  • Smartlane
  • Synfioo


  • Container-Xchange
  • NautilusLog
  • Port Feeder Barge
13:30 - 14:30Lunch
14:35 - 15:55

Trucking II

  • Loadfox
  • Einride

Planning / AirCargo Courier

  • Evertracker
  • nxtBase
  • FalconOnboard

CEP for E-Commerce

  • SevenSenders
  • Shipcloud
  • Pakadoo
16:00 - 16:15Break
16:20 - 17:40


  • Landlogistik
  • Blattfrisch
  • ReCycleHero

Warehouse (Technologies)

  • Doks Innovation
  • Magazino
  • Sharehouse
  • GreyOrange

Last Mile

  • Tiramizoo
  • Angel
  • Tricargo
  • Liefery
17:45 - 18:00Break
18:00 - 18:15Closure
18:30 - open endAfter Show Party with Snacks and Drinks at
Sovereign Speed (Frankenstrasse 12, 20097 Hamburg) 

Epilog - 12.02.2019

18:00 - 20:00Flexport - The former start-up, now the youngest Logistic Service Provider? 

In review - Start-Up Day 2019

With 300 attendees in 2019, KLU’s Start-Up Day has been growing every year. In three words, what has made the event so successful?

Hanno Friedrich: Atmosphere! There was a very friendly and open atmosphere. Students are really into start-ups and innovation, and they really wanted to understand their approaches. The second one would be a network effect, also among the start-ups. And thirdly, there was a mix of different participants, especially people from start-ups and students. Many professionals have also started coming to the event.

Carla Soriano: Sticking with three words, networking is a big one to me. Also, it was a dynamic event because it is moving and changing. This is also how logistics and supply chains work. The last one is openness. Everyone was reachable; you felt no sense of hierarchies. Everyone was on the same level, and you had the chance to approach anyone you were able to.

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