Future of Pharma: the Roadmap

Welcome Ceremony of Prof. Dr. Ivan Lugovoi

7 June 2023

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Prof. Dr. Ivan Lugovoi

Assistant Professor of Medical and Pharmaceutical Supply Chain Management

Kühne Logistics University - KLU

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On Wednesday, 7th of June, Prof. Dr. Johannes Meuer will hold his inaugural. The lecture is open to the public. After the lecture there will be a buffet and drinks. 

While attendance is free of charge, we only have limited seats available. Please register ahead of time via e-mail at: events.faculty@the-klu.org with your full name and organisation. Please consider this carefully because we are booking a caterer for this event.

  • Registration mandatory by e-mail.
  • Reception after lecture.
  • Venue: Forum / Foyer.

By registering, you agree to the use of the images/videos taken during the event for KLU communications and marketing purposes. You can contradict this at any time. Please send a mail topress@the-klu.org.


The inaugural lecture, "Future of Pharma: the Roadmap," presents comprehensive pathways for the pharmaceutical industry in the years to come. It emphasizes the need for personalized medicine, small-volume drug production, and the potential of AI-powered drug development, with a focus on achieving low costs for society. The location of pharmaceutical facilities and optimization of storage and distribution are also discussed to increase the sustainability of the pharmaceutical supply chain. The lecture suggests a new pricing system based on quality management scores and the availability of spare capacity to prevent shortages. It discusses the regulatory challenges faced by the industry and offers ways to improve regulatory policies. The lecture proposes state-run multi-purpose facilities for critical drugs, state-backed financing, and active state interventions to maintain optimal competition levels. It also advocates for transparency in the industry for regulators and market participants. Lastly, extensive pharmaceutical supply chain mapping is recommended to understand bottlenecks and strategic dependencies.


Prof. Dr. Ivan Lugovoi is an Assistant Professor of Medical and Pharmaceutical Supply Chain Management at Kühne Logistics University. He received his PhD in Management Science at HEC Paris, France. Before joining Kühne Logistics University in 2022, Ivan Lugovoi was a post-doc researcher at Ohio State University, USA. Ivan uses unique longitudinal datasets to study topics in operational management such as process innovation, procurement auctions, drug shortages, and standard setting. His work has been published in Manufacturing & Service Operations Management and Production and Operations Management. The overarching goal of Ivan's research is to establish a solid theoretical and empirical base for reshoring pharmaceutical production, improving the efficiency of the pharmaceutical supply chain, and speeding up new drug discovery.



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Nina Helmig

Assistant Resident Faculty