Professor Mantrala is well known internationally for his outstanding research in allocation of resources and sales management. He has made important contributions to the determination of optimal budget levels, its allocation across marketing instruments, the compensation of sales people, and the markdown of pricing products in retailing. Recently, he was awarded with the Humboldt Research Prize which is considered to be very prestige. During his stay at KLU he intends to investigate the influence of the Internet on sales force management.
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The Lecture Series
The KLU Lecture Series is a forum for scientists and practitioners to talk and discuss on state-of-the art topics related loosely to logistics and entrepreneurship.