Master Class Sales Transformation

March 23 – 25, 2022

Innovative strategies and proven implementation concepts to lead your sales organization onto a powerful, long-lasting success path!

Master Class Sales Transformation

March 23 – 25, 2022

Innovative strategies and proven implementation concepts to lead your sales organization onto a powerful, long-lasting success path!


Transforming an existing sales organization

Target Group

Executives, Managers & Directors


Limited to max. 20 participants


Master Class Sales Transformation

Date: March 23­­  25th, 2022

Time: Day 1 12.30 p.m. - 05.30 p.m. 
          Day 2 09.00 a.m. - 05.30 p.m.
          Day 3 09.00 a.m.­ - 04.00 p.m.

Program duration: 2.5 days

Language of instruction: English

Target group:  

  • Executives such as Managing Directors & General Managers
  • Chief Sales Officers, Chief Commercial Officers, Sales Directors, Head of Sales
  • This Master Class is specifically designed for the logistics industry

Method: Lectures on KLU campus in face-to-face sessions. Tests will be provided prior to all participants on campus. We ensure safe distancing and adhere to all health regulations

Trainer: Alexander Nowroth, Managing Partner, Lebenswerk Consulting Group

Certificate: KLU Executive Education program certificate

The master class is conducted in presence at Kühne Logistics University, Grosser Grasbrook 17, 20457 Hamburg on March 23-25, 2022, hosted by KLU Executive Education GmbH within 2.5 days.

About the master class

Now that the pandemic slowly comes to an end and business as usual is about to return, executives should ask themselves what may have fundamentally changed in their markets and business models and use this restart to implement new ideas and measures to increase sales, profitability and enlarge the existing customer base.
This exclusive master class, designed specifically for the needs of the logistics industry, provides executives with robust knowledge and excellent tools to transforming their existing sales organization to a new performance level creating sustainable revenue and gross profit.

  • Creating a successful sales strategy with long-lasting results through effective implementation
  • Saving time and money by tearing down unnecessary bureaucracy of your organization
  • Increasing closing ratio and organically generating additional sales growth
  • Boosting sales growth by cross-selling
  • Designing a resilient customer structure
  • Nurturing a sustainable, high-performance culture and attracting the best talents
  • Becoming a better leader and reducing undesired attrition
  • Broadening networks through exclusive contacts

The program consists out of three modules: a strategic part, a tactical part and a personal development part.

Day 1: "Strategic Part", 23rd of March 12.30 p.m - 5.30 p.m.

  • Lunch/Arrival
  • Logistics World Post-Covid
  • The Ying & Yang of a Game Changing Sales Strategy
  • The Secret of Execution
  • Round Table Discussion - Business Model

Day 2:"Strategic/Tactical Part", 24th of March 09.00 am - 5.30 p.m.

  • Innovative Leadership
  • De-Bureaucracisation as Sales Booster
  • Case Study Sales Recruiting
  • Innovative Pipeline Management
  • Referral & Lead Generation: Tech & Trends
  • Incentive Schemes

Day 3: "Tactical Part", 25th of March 09.00 am - 04.00 p.m.

  • Strategy Booster
  • Cross-Selling
  • What´s next? Important Trends & Shifts in Client Behaviour
  • Wrap-up & Feedback

The Lecturer

Alexander Nowroth is passionate about dramatic sales growth and has proven this on both sides of the fence being an internationally successful sales leader in the logistics industry for more than 10 years. With his firm Lebenswerk Consulting Group he has successfully helped dozens of company leaders creating fast and long-lasting top and bottom-line growth. Alexander is also an expert on digital sales tools and driving behavioral change deep down into organizations. In addition, he is a guest lecturer at a German Business School, member of the marketing advisory board at University of Applied Science Venlo (FONTYS) and speaks and publishes regularly on relevant sales strategy topics.

Fees and Registration

  • Participant fee €2.499,- + VAT including lecture fee, materials, catering and two networking dinners
  • 25% early bird discount can be granted until January 14th, 2022
  • Registration deadline is March 1st, 2022

Health Measures

The current program and dates for November are planned, however they are subject to the condition that there are no new restrictions and requirements by COVID-19. As the health of our participants is our top priority, we re-evaluate the current developments on a daily basis, also considering the information provided by the health authorities and shall follow their instructions with respect to the seminar. If the situation changes and does not warrant face-to-face teaching, we will consider to postpone the seminar, or move to an online format. We will inform you immediately, if you have already registered to secure your participation.

Contact us

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Corinna Uschnig

Program Manager

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