Dr. Sönke Albers is Professor of Marketing and Innovation. From 2010 to 2016 Prof. Albers served as Dean of Research and was responsible for faculty development and ensuring that KLU becomes a research-oriented university that is internationally competitive. Before joining KLU he was a Professor of Marketing at WHU and the University of Lüneburg. After that he served more than 20 years as Professor of Innovation, New Media, and Marketing at Christian-Albrechts-University at Kiel, Germany. He holds a doctorate in Operations Research from University of Hamburg. He was awarded an honorary doctorate from Goethe University Frankfurt. He was a Rector of WHU, and a Dean of the School of Business Administration, Economics, and Social Sciences of Christian-Albrechts-University at Kiel. He is Fellow (and currently their Dean) of the Europena Marketing Academy and served as President of the German Academic Association for Business Research which comprises nearly all 2000 business professors in Germany, Austria and Switzerland. He is also a member of the Academy of Sciences in Hamburg.
Prof. Albers is very active in educating future scientists. In total 30 professors originate from his efforts. 12 of his doctoral students are now professors at Universities (8 at the rank of full professor, 1 at the rank of associate professor and 3 at the rank of assistant professor). In addition, 7 of his doctoral students are now professors at Universities of Applied Sciences (Fachhochschule). His 12 former students now being professors have educated another 11 full professors and 7 assistant professors at universities plus 3 professors at Universities of Applied Sciences.
Prof. Albers' research interests are lying in the areas of marketing planning, sales management, and diffusion of innovations. He is author of about 150 articles in international and German journals such as Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing and published over 15 books. As a result, he was ranked number 7 in publication productivity by Handelsblatt in 2009. He was editor-in-chief and department editor Marketing of BuR – Business Research and on the editorial boards of several international journals.
He was selected to receive the 2011 EMAC Distinguished Marketing Scholar Award. The award marks the highest honor that a marketing scholar in Europe can receive and recognizes Sönke Albers' extensive and impactful research publications as well as his outstanding contributions to the European Marketing Academy (EMAC), the largest association of marketing scholars in Europe. Before that he has won together with Marc Fischer the 2009-2010 INFORMS Society for Marketing Science MSI Practice Prize with their work on “Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities” which describes the successful implementation of a new heuristic for budget allocation at Bayer with a profit improvement potential of nearly half a billion Euro. Recently, he has been selected as the 2020 Lifetime Achievement Award recipient of the American Marketing Association Selling & Sales Management Special Interest Group.
| since 2010 | Professor of Marketing and Innovation and Dean of Research at Kühne Logistics University, Hamburg, Germany |
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| 2010 - 2016 | Dean of Research at Kühne Logistics University, Hamburg, Germany |
| 2006 and 2009 | Visiting Scholar at the University of Technology, Sydney, Australia |
| since 2005 | |
| 2005 | Visiting Scholar at Pennsylvania State University, Smeal College of Business Administration |
| 2002 and 2006 | Visiting Scholar at the Australian Graduate School of Management in Sydney, Australia |
| 1999/01 | Dean of the School of Business, Economics, and Social Sciences of Christian-Albrechts-University at Kiel |
| 1999 | Professor of Innovation, New Media and Marketing at Christian-Albrechts-University at Kiel |
| 1993/94 | Visiting Professor of Marketing at the University of Würzburg |
| 1990 | Professor of Marketing and Management Science at Christian-Albrechts-University at Kiel |
| 1989 | Visiting Professor of Marketing at INSEAD (Fontainebleau) |
| 1986 | Professor of Marketing and Management Science at the University of Lüneburg |
| 1985 | Dean of the Koblenz School of Corporate Management (WHU) |
| 1984 | Professor of Marketing and Management Science at the Koblenz School of Corporate Management (WHU) |
| 1982/83 | Visiting Assistant Professor of Finance at the University of Siegen |
| 1982 | "Habilitation" for Business Administration at the University of Kiel with a thesis on "Decision support for personal selling" |
| 1981 | Assistant Professor of Marketing and Management Science at the department of business administration of Christian-Albrechts-University at Kiel |
| 1980/81 | Visiting Research Scholar at the Graduate School of Business of Stanford University (associated with Prof. Dr. V. Srinivasan) |
| 1977 | Assistant Professor of Marketing and Management Science at the department of business administration of Christian-Albrechts-University at Kiel |
| 1974 | Teaching and research assistant at the department of business administration of Christian-Albrechts-University at Kiel (Prof. Dr. Dr. h.c. Klaus Brockhoff) |
| 1977 | Doctoral Degree (Dr. rer. pol., equivalent to a Ph.D.) from the University of Hamburg with a dissertation on "Airline Crew Scheduling" (advisor: Prof. Horst Seelbach) |
| 1973 | Diploma in business administration from University of Hamburg Internships with the companies AG Weser (Shipyard), Grünhut (Shipping Agency), Kühne (Food Manufacturer), Krupp Atlas Elektronik GmbH (Electonics Manufacturer), all of them in Bremen, computer programmer with Harder, Meiser & Co. (Fruit Distributor), Bremen, Summer student associate with IBM Deutschland GmbH |
2020 - The European Marketing Academy (EMAC) has elected Professor Dr. Dr. h.c. Sönke Albers as Dean of Fellows 2020-2022.
Sönke Albers thus serves as the spokesman for the twenty-five fellows for special merits.
2020 - The American Marketing Association’s (AMA) Selling & Sales Management Special Interest Group is delighted to announce that Sönke Albers is the winner of the 2020 Lifetime Achievement Award!
In the field of sales management and personal sales, this is the highest award. The American Marketing Association is the world´s leading scientific association in the field of marketing and publishes top journals like the Journal of Marketing and the Journal of Marketing Research.
2015 - Honorary Membership of German Academic Association of Business Research
Sönke Albers has been elected as honorary member of the German Academic Association of Business Research (VHB: Verband der Hochschullehrer für Betriebswirtschaft) which comprises almost all 2200 professors and researchers in business in Germany, Austria, Liechtenstein, and the German-speaking part of Switzerland. Such an honorary membership is given to members that have shown excellence in research and provided important services to the community. Sönke Albers was member of the advisory board of VHB, chairman of the commission marketing, editor-in-chief of the scientific journal “Business Research” of the association, and chairman of VHB 2007-2008.
2011 - EMAC Distinguished Marketing Scholar Award
Sönke Albers has been selected to receive the 2011 EMAC Distinguished Marketing Scholar Award. The award marks the highest honor that a marketing scholar in Europe can receive and recognizes Sönke Albers' extensive and impactful research publications as well as his outstanding contributions to the European Marketing Academy (EMAC), the largest association of marketing scholars in Europe.
2010 - INFORMS Society for Marketing Science MSI Practice Prize
Sönke Albers has won together with Marc Fischer the 2009-2010 INFORMS Society for Marketing Science MSI Practice Prize. The prize was awarded for outstanding development and implementation of marketing science concepts and methods. The paper is entitled, “Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities.” The winning research provides an innovative solution to what is called “the dynamic marketing allocation budget problem” for multi-product, multi-country firms at Bayer, Inc. The decision-support model allows Bayer to determine annual marketing budgets at the country-product-activity level in a Microsoft Excel-supported environment. The model takes into account marketing dynamics and a product’s growth potential, as well as tradeoffs of marketing effectiveness and profit contribution. The research for Bayer has realized benefits and savings of hundreds of millions.
Further information and a video of the presentation is available here
2005 - Honorary doctorate from Johann Wolfgang Goethe University at Frankfurt/Main
Sönke Albers has received in 2005 an honorary doctorate from Johann Wolfgang Goethe University at Frankfurt/Main. Goethe University honors his contributions to make marketing effects better quantifiable. He has not only published his research in national as well international journals but also implemented his research in several companies. He has been very successful in educating numerous academic students who are now professors.
2004 - Best paper award of the International Journal of Research in Marketing
Sönke Albers received the best paper award of the International Journal of Research in Marketing for his article (together with Manfred Krafft and Rajiv Lal) “Relative explanatory power of agency theory and transaction cost analysis in German Salesforces”, in: International Journal of Research in Marketing, Vol. 21 (2004), 265-283. Link to article
Dr. Ulrike Bähr (Fachhochschule Kiel)
Prof. Dr. Christian Barrot (Kühne Logistics University)
Prof. Dr. Jan U. Becker (Kühne Logistics University)
Dr. André Bielecki (Xing AG)
Dr. Wilhelm Bielert (SolidGround Group)
Dr. Sigurd Bünte (Dr. Eckhardt + Partner GmbH)
Prof. Dr. Michel Clement (Universität Hamburg)
Prof. Dr. Sabine Eggers (Fachhochschule Osnabrück)
Dr. Karin Eggert (HTW Chur, Schweiz)
Dr. Thomas Fandrich
Prof. Dr. Marc Fischer (Universität zu Köln)
Dr. Ingo Garczorz (Kampmann Berg & Partner)
Prof. Dr. Karen Gedenk (Universität Hamburg)
Prof. Dr. Goetz Greve (Hamburg School of Business Administration)
Dr. Sina Henningsen (Simon-Kucher&Partners)
Dr. Olaf Bernd Ihde (Deichmann SE)
Prof. Dr. Heike Jochims (FH Wedel, University of Applied Sciences)
Dr. Nicolai Johannsen (Otto Group)
Dr. Maria Kaya (Queensland University of Technology (QUT))
Dr. Christine Köhler
Prof. Dr. Manfred Krafft (Institute of Marketing, University of Münster)
Prof. Dr. Raoul V. Kübler (Özyegin University, Istanbul)
Dr. Jan Kuhlmann (MezzVest)
Prof. Dr. Thorsten Litfin (HS Osnabrück)
Dr. Ulf Marks (Kao Germany)
Dr. Gregor Panten (Deutsche Telekom AG)
Dr. Claudius Paul (ClickandBuy Marketing AG)
Prof. Dr. Kay Peters (Universität Hamburg)
Dr. Dennis Proppe (Gradient GmbH)
Dr. Kerstin Reimer (analytix GmbH)
Dr. Matthias Runte (Runte Consulting GmbH)
Prof. Dr. Henrik Sattler (Universität Hamburg)
Dr. Björn Schäfers (shopping24 internet group)
Prof. Dr. Holger Schneider (FH Wedel, University of Applied Sciences)
Prof. Dr. Bernd Skiera (Goethe-University, Frankfurt)
Dr. Florian Söhnchen (Danfoss Silicon Power GmbH)
Dr. Silvia Boßow-Thies (CapGemini Consulting)
Prof. Dr. Dieter K. Tscheulin (Universität Freiburg)
| 2011 - 2014 | |
|---|---|
| 2009 - 2014 | Editor-in-chief and department editor marketing of the open access journal BuR – Business Research |
| 2007 - 2008 | |
| 2006 - 2014 | Member of Advisory Board of Leibniz Information Centre for Economics and Business (ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften) |
| 2004 - 2010 | |
| 2005 - 2006 | |
| 1999 - 2008 | Liaison Professor of Studienförderwerk Klaus Murmann of the Foundation of the German Economy |
| 2000 - 2005 | Member of the Council of Schleswig-Holstein for Innovation and Technology |
| 1999 - 2005 | |
| 1999 - 2001 | |
| 1997 - 1998 | Chairman of the Commission Marketing in the German Academic Association of Business Research |
| 1985 - 1988 | |
| 1985 - 1985 | Rector of WHU (Wissenschaftliche Hochschule für Unternehmensführung) in Koblenz |
