Cord Otten

PhD Candidate

Cord Otten is a doctoral student jointly supervised by Prof. Dr. Dr. h.c. Sönke Albers (Kühne Logistics University) and Prof. Dr. Michel Clement (University of Hamburg). His work is embedded in a German Research Foundation (DFG) project about the marketing of hedonic media products in the context of digital social media. Here he investigates the influence of social networks on the sequential marketing of hedonic media products with short life cycles. He is a doctoral candidate at the University of Hamburg.

 

Prior to this Cord worked with the strategy and marketing consultants Simon-Kucher & Partners for three years. In his role as consultant he supported companies in Europe and North America in formulating marketing and pricing strategies, and in developing price systems as well as in their implementation.

Cord received a Bachelor of Science and Master of Science in International Business with a focus on the marketing-finance interface from Maastricht University. He also spent an exchange semester at the Singapore Management University.

Contact

Tel: +49 40 328707-303
Fax: +49 40 328707-109
cord.otten@the-klu.org

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Professional Experience

2011 - 2014

Business Consultant at Simon-Kucher & Partners

2009

Internship in Strategic Marketing at Beiersdorf AG

2008

Internship in Business Consulting at SMP AG

EDUCATION

Since 2015

PhD Candidate in Marketing at Kühne Logistics University

2009 - 2010

Master of Science Int. Business / Marketing-Finance at Maastricht University, the Netherlands

2009Exchange Semester at Singapore Management University, Singapore
2006 - 2009Bachelor of Science Int. Business at Maastricht University, the Netherlands

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