Eda Kalayci

PhD Candidate

Eda Kalayci joined KLU in September 2019 as a PhD candidate in the field of Marketing under the supervision of Prof. Dr. Jan Becker (Kühne Logistics University), and her research focuses on omni-channel retailing. 
She completed her Bachelor’s degree in Transportation and Logistics at Istanbul University, and her Master’s degree in Production Management and Marketing at Marmara University in 2018. In her Master’s thesis, she studied the relationship between owned and earned media activities of firms, trust and consumer loyalty constructs.
During her Master’s degree she worked as a Research Assistant at Istanbul Gelisim University in the field of Logistics. 
 

Contact

Tel: +49 40 328707-315
Fax: +49 40 328707-109
eda.kalayci@the-klu.org

Networks

Academic Positions

Since 2019

Research Assistant, Kühne Logistics University, Hamburg, Germany

2016Research Assistant, Istanbul Gelisim University, Istanbul, Turkey

Professional Experiences

2014

Internship, DB Schenker Arkas, Istanbul, Turkey

Education

Since 2019

PhD Candidate in Marketing, Kühne Logistics University, Hamburg, Germany

2018Master of Arts in Production Management and Marketing, Marmara University, Istanbul, Turkey
2016Bachelor of Arts in Transportation and Logistics, Istanbul University, Istanbul, Turkey
2015Erasmus Program in Transportation Sciences, Czech Technical University, Prague, Czechia

Conference Presentations

Kalayci, E. and Eren-Erdogmus, I. (2018, October). Earned or Owned Media: Which Effects Performance Better? Paper presented at the 26th EBES Conference, Prague.