Eda Kalayci joined KLU in September 2019 as a PhD candidate in the field of Marketing under the supervision of Prof. Dr. Jan Becker (Kühne Logistics University), and her research focuses on omni-channel retailing.
She completed her Bachelor’s degree in Transportation and Logistics at Istanbul University, and her Master’s degree in Production Management and Marketing at Marmara University in 2018. In her Master’s thesis, she studied the relationship between owned and earned media activities of firms, trust and consumer loyalty constructs.
During her Master’s degree she worked as a Research Assistant at Istanbul Gelisim University in the field of Logistics.
Research Assistant, Kühne Logistics University, Hamburg, Germany
|2016||Research Assistant, Istanbul Gelisim University, Istanbul, Turkey|
Internship, DB Schenker Arkas, Istanbul, Turkey
PhD Candidate in Marketing, Kühne Logistics University, Hamburg, Germany
|2018||Master of Arts in Production Management and Marketing, Marmara University, Istanbul, Turkey|
|2016||Bachelor of Arts in Transportation and Logistics, Istanbul University, Istanbul, Turkey|
|2015||Erasmus Program in Transportation Sciences, Czech Technical University, Prague, Czechia|
|Kalayci, E. and Eren-Erdogmus, I. (2018, October). Earned or Owned Media: Which Effects Performance Better? Paper presented at the 26th EBES Conference, Prague.|