Journal Articles (Professional)
Holweg, Matthias, Kai Hoberg, Jakob Heinen and Frits K. Pil (2016): Making 3D printing work for you: Defining Business Models for Additive Manufacturing, The European Business Review, July/August: 71-76.
Abstract: Companies struggle to define the value proposition 3D printing brings: While the opportunities for improving products are obvious, how to generate value from it is not. Firms need to first examine its potential and risks along three dimensions: product innovation, customisation, and complexity. Then they need to set clear boundaries for permissible customisation, and decide where to situate 3D printing within their organisation.