Leonie Gayer

PhD Candidate

Leonie Gayer is a PhD candidate in the field of Marketing at Kühne Logistics University under the supervision of Prof. Dr. Jan Becker (Kühne Logistics University) since April 2017. Her research will focus on customer relationship management in e-commerce.

Leonie studied Business Administration at the Westfälische-Wilhelms-Universität Münster and the University of Hamburg and received her Master’s degree in 2017. While writing her Master’s thesis in cooperation with the global consumer goods group Beiersdorf AG she developed an approach to segment and evaluate online shop customers. During her studies, she also worked as a student assistant at the SVI endowed chair of Dialogue Marketing at the University of Hamburg.

Before Leonie started her studies, she gained practical experience as a shipping agent in the commercial shipping industry.

 

 

Contact

Tel: +49 40 328707-303
Fax: +49 40 328707-109
leoni.gayer@the-KLU.org

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Professional Experience

2014-2016Student Assistant at SVI endowed chair of Dialogue Marketing at the University of Hamburg
2013Working Student (Department Life Insurance) at HanseMerkur Versicherungsgruppe
2012Working Student (Department Import) at Atlantic Container Line Deutschland GmbH
2011Commercial Specialist (Department Logistics) at Atlantic Container Line Deutschland GmbH
2009-2011Apprenticeship in the commercial shipping industry (Shipping Agent) at Atlantic Container Line Deutschland GmbH

Education

since 2017PhD candidate in the field Marketing at Kühne Logistics University
2017MSc in Business Administration at University of Hamburg

2014

BSc in Business Administration at University of Hamburg/Westfälische-Wilhelms-Universität Münster