Dr. Moritz Petersen

Senior Researcher

Publications

Journal Articles (Peer-Reviewed)

Copy reference link   DOI: 10.1016/j.jclepro.2016.04.003

Abstract: Bioplastics play an increasingly important role for consumer products. These new materials might increase product sustainability but they are currently confined to niche markets. While research has gained important insight into the technical challenges, few studies to date explore the behavioral aspects for product developers as they move to employ bioplastics in their development efforts. This manuscript reports the findings of a grounded inductive study based on interview data with 32 product developers in the consumer goods industry. The Theory of Planned Behavior is employed to guide the research and provide a theoretical background to derive implications. The study finds that behavioral challenges impede the increased use of bioplastics. Product developers experience a lack of perceived behavioral control and struggle with doubts about the environmental benefits and incurring trade-offs of bioplastics with respect to the Triple Bottom Line. While product developers are intrinsically motivated to make more use of bioplastics, they often refrain from bringing products to the mass market due to uncertainties of customer receptiveness and fears of greenwashing allegations. Implications for industry and research are detailed.

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Journal Articles (Professional)

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Abstract: Blockchain ist eine neue Technologie, mit deren Hilfe Transaktionen dezentral, manipulationssicher und transparent für alle Mitglieder eines Netzwerks abgewickelt werden können. Besonders im Finanzsektor wird Blockchain derzeit als disruptive Schlüsseltechnologie gehandelt, deren Anwendungsmöglichkeiten jedoch weit über die Branche hinausgehen. Um das Potenzial von Blockchain für Produktion und Logistik zu verdeutlichen, werden in diesem Beitrag exemplarische Anwendungsfälle vorgestellt.

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Books

Conference Proceedings

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Abstract: Blockchain is an emergent technology concept that enables the decentralized and im-mutable storage of verified data. Over the last few years, it has increasingly attracted the attention of different industries. Especially in Fintech, Blockchain is hyped as the silver bullet that might overthrow today’s payment handling. Slowly, the logistics and supply chain man-agement community realizes how profoundly Blockchain could affect their industry. To shed light on this emerging field, we conducted an online survey and asked logistics professionals for their opinion on use case exemplars, barriers, facilitators, and the general prospects of Blockchain in logistics and supply chain management. We found most of our participants are fairly positive about this new technology and the benefits it offers. However, factors like the hierarchical level, Blockchain experiences, and the industry sector have a significant impact on the participants’ evaluation. We reason that the benefits over existing IT solutions must be carved out more carefully and use cases must be further explored to get a rather conservative industry, like logistics, more excited about Blockchain.

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Book Chapters

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Abstract: Sustainability becomes increasingly important for all business areas. When it comes to the development of sustainable products it is necessary to have a clear under- standing of what makes a product sustainable. Such a definition has not emerged yet; this calls for taking a different angle when approaching the problem. This paper presents the results of an experimental study within the field of sustainable product development to investigate the influence of different stakeholders on development decisions.

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