Prof. Dr. Alexander Himme

Assistant Professor of Management Accounting

PRESENTATIONS

  • "What Drives Decisions to Determine Marketing Budgets: What Do We Know and What Do We Still Need to Learn?", European Accounting Association Annual Congress, Maastricht, May 11-13, 2016.
  • "25 Years of Brand Valuation. What Do We Learn From Over 40,000 Brand Values?"Invited Presentation at Aalto University, School of Business, Helsinki, April 2016.
  • "How Brands Help to Overcome Capital Constraints", European Accounting Association Annual Congress, Glasgow, April 28-30, 2015.
  • "20 Years of Brand Valuation – What Do We Learn from 38,000 Brand Values?",Marketing Strategy Meets Wall Street Conference, Singapore, January 8-10, 2015.
  • "How Non-Financial Metrics Explain the Variance in the Cost of Debt", European Accounting Association Congress, Tallinn, May 21-23, 2014.
  • "How Non-Financial Metrics Explain the Variance in the Cost of Debt", Higher School of Economics, Moscow, October 31, 2013.
  • "How Non-Financial Metrics Explain the Variance in the Cost of Debt", Vlerick Business School, Gent, October 21, 2013.
  • "Drivers of the Cost of Capital – The Joint Role of Non-Financial Metrics", Maastricht University, October 8, 2013.
  • "20 Years of Brand Valuation – What Do We Learn from 26,000 Brand Values?",Marketing Science Conference, Istanbul, July 11-13, 2013.
  • "Market Reactions to Corporate Layoffs in the Context of the German Corporate Governance System", European Accounting Association Congress, Paris, May 6-8, 2013.
  • "Being Second and Still Being First: A Multiple-Market Approach to the Order of Entry-Research", Marketing Science Conference, Boston, June 7-9, 2012.
  • "Generating Financial Resources through the Brand Value Chain", Marketing Strategy Meets Wall Street Conference, Boston, May 12-14, 2011.
  • "Market Reactions to Corporate Layoffs. Insights from Germany", European Accounting Association Congress, Rome, April 20-22, 2011.
  • "Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", Marketing Science Conference, Cologne, June 17-19, 2010.
  • "Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", European Accounting Association Congress, Istanbul, May 19-21, 2010.
  • "Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics", 2nd Workshop on Marketing Metrics, Risk and Performance Modeling, Humboldt University Berlin, May 6-7, 2010.
  • "Generating Financial Resources through the Brand Value Chain", Marketing Dynamics Conference, New York, August 27-29, 2009.
  • "Generating Financial Resources through the Brand Value Chain", Marketing Science Conference, Ann Arbor (Michigan), June 4-6, 2009.
  • "Critical Succes Factors of Strategic Cost Reduction. Results from an Empirical Survey of German Cost Management Projects", European Accounting Association Congress, Tampere, May 12-15, 2009.
  • "Market-Based Assets and the Cost of Capital", Marketing Science Conference, Vancouver, June 12-14, 2008.
  • "Pioneer, Early Follower or Late Follower: What Should You Prefer?", Marketing Science Conference, Atlanta, June 16-18, 2005.