TY - CPAPER SN - 9789979948353 AU - Proppe, Dennis AU - Albers, Sönke T1 - Accounting for Heterogeneitey in Models for Budget Allocations Decisions - A Review of Estimation Procedures within a Simulation Framework T2 - Flexible marketing in an unpredictable world ED - Engilbertsson, Halldór Örn PY - 2007 SP - on CD-ROM C7 - Proceedings of the 36th EMAC conference C1 - Reykjavik, Iceland C4 - 22-25 May M4 - Citavi ER -