TY - CPAPER AU - Barrot, Christian AU - Bremer, Lucas T1 - Luxury Goods Marketing and Social Media – Like it or not? T2 - Proceedings of the Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing ED - Chandon, Jean-Louis ED - Laurent, Gilles ED - Valette-Florence, Pierre PY - 2014 C7 - Monaco Symposium on Luxury C1 - Monaco M4 - Citavi ER -