FN ISI Export Format VR 1.0 PT J TI Supplying to mom and pop: Traditional retail channel selection in megacities AF Ge, Jiwen Honhon, Dorothee Fransoo, Jan C. Zhao, Lei AU Ge, J Honhon, D Fransoo, JC Zhao, L SO Manufacturing & Service Operations Management VL 23 BP 19 EP 35 PY 2020 DI 10.1287/msom.2019.0806 ER