%0 Journal Article
%T Risk minimising strategies for revenue management problems with target values
%A Koenig, Matthias
%A Meissner, Joern
%D 2016
%J Journal of Operational Research Society
%V 67
%P 402–411
%U 10.1057/jors.2015.63
%! Koenig, Meissner 2016 – Risk minimising strategies for revenue
%R 10.1057/jors.2015.63
%X Consider a risk-averse decision maker in the setting of a single-leg dynamic revenue management problem with revenue controlled by limiting capacity for a fixed set of prices. Instead of focussing on maximising the expected revenue, the decision maker has the main objective of minimising the risk of failing to achieve a given target revenue. Interpreting the revenue management problem in the framework of finite Markov decision processes, we augment the state space of the risk-neutral problem definition and change the objective function to the probability of failing a certain specified target revenue. This enables us to obtain a dynamic programming solution that generates the policy minimising the risk of not attaining this target revenue. We compare this solution with recently proposed risk-sensitive policies in a numerical study and discuss advantages and limitations.