TY - JOUR SN - 0344-1369 AU - Albers, Sönke AU - Peters, Kay T1 - Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce JF - Marketing - Zeitschrift für Forschung und Praxis SP - 69 EP - 80 IS - 2 VL - 19 PY - 1997 KW - Deutschland KW - elektronischer Handel KW - Handelsunternehmen KW - Internet KW - Marketing KW - Menschliches Verhalten KW - Trend (Entwicklung) KW - Umsatz KW - Usa (United States Of America) KW - Verbraucher KW - Www (World Wide Web) AB - Ten years ago Albers/Peters (1997) analyzed the impact of eCommerce on the retail value chain. Since then major change has taken place. Apart from the expected unbundling of several retail activities along the value chain, especially the consumer buying process has been taken online and increasingly supported by new infomediaries. Those new infomediaries have taken the retailer's traditional ground. New technologies, applications and a changing consumer behavior will confront today's market players, infomediaries as well as offline-, online- and multichannelretailers, with even bigger challenges. TS - BEFO (C) WTI Frankfurt M4 - Citavi ER -