Prof. Dr. Jan Becker - Publications | KLU



Professor Jan Becker, Associate Professor of Marketing and Service Management


Publications - Jan Becker

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  • Journal Articles (Peer-Reviewed)

  • Shehu, Edlira, Jan U. Becker, Ann-Christin Langmaack and Michel Clement (In press): The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives, Journal of Business Ethics.
  • Becker, Jan U., Michel Clement and Marcus Nöth (In press): Start-ups, incumbents, and the effects of takeover competition, Journal of Business Research.
  • Becker, Jan U. and Sönke Albers (2016): The limits of analyzing service quality data in public transport, Transportation, 43 (5): 823-842.
  • Maecker, Olaf, Christian Barrot and Jan U. Becker (2016): The effect of social media interactions on customer relationship management, Business Research, 9 (1): 133-155.
  • Meyners, Jannik, Christian Barrot, Jan U. Becker and Jakob Goldenberg (2016): The Role of Mere Closeness: How Geographic Proximity Affects Social Influence, MSI Report, Marketing Science Institute: Cambridge, MA, 16-106.
  • Burmester, Alexa B., Jan U. Becker, Harald J. van Heerde and Michel Clement (2015): The impact of pre- and post-launch publicity and advertising on new product sales, International Journal of Research in Marketing, 32 (2): 408-417.
  • Reimer, Kerstin and Jan U. Becker (2015): What customer information should companies use for customer relationship management? Practical insights from empirical research, Management Review Quarterly, 65 (3): 149-182.
  • Becker, Jan U., Martin Spann and Timo Schulze (2015): Implications of minimum contract durations on customer retention, Marketing Letters, 26 (4): 579-592.
  • Armelini, Guillermo, Christian Barrot and Jan U. Becker (2015): Referral programs, customer value, and the relevance of dyadic characteristics, International Journal of Research in Marketing, 32 (4): 449-452.
  • Barrot, Christian, Jan U. Becker, Michel Clement and Dominik Papies (2015): Price Elasticities for Hardcover and Paperback Fiction Books, Schmalenbach Business Review, 67 (1): 73-91.
  • Fandrich, Thomas, Christian Barrot and Jan U. Becker (2014): Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 66 (11): 602-625.
  • Barrot, Christian, Jan U. Becker and Jannik Meyners (2013): Impact of service pricing on referral behavior, European Journal of Marketing, 47 (7): 1052-1066.
  • Barrot, Christian, Jan U. Becker and Michel Clement (2011): Entrepreneurial Marketing in Online-Netzwerken, Zeitschrift für Betriebswirtschaft, 81 (6): 5-25.
  • Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker (2011): Seeding strategies for viral marketing: An empirical comparison, Journal of Marketing, 75 (6): 55-71.
  • Becker, Jan U., Michel Clement and Ute Schädel (2010): The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities, Journal of Media Economics, 23 (3): 165-179.
  • Becker, Jan U., Goetz Greve and Sönke Albers (2010): Left Behind Expectations: How to prevent CRM implementations from failing, GfK Marketing Intelligence Review, 2 (2): 34-41.
  • Becker, Jan U., Goetz Greve and Sönke Albers (2009): The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention, International Journal of Research in Marketing, 26 (3): 207-215.
  • Becker, Jan U., Lars Fiedler and Manfred Kirchgeorg (2009): Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages, Markteing ZFP - Journal of Research and Management, 31 (3): 197-211.
  • Becker, Jan U., Michel Clement and Ute Schädel (2008): Shared WiFi-communities - user generated infrastructure am Beispiel von FON, Wirtschaftsinformatik, 50 (6): 482-488.
  • Albers, Sönke, Jan U. Becker, Michel Clement, Dominik Papies and Holger Schneider (2007): Messung von Zahlungsbereitschaft und ihr Einsatz für die Preisbündelung: Eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme, Marketing - Zeitschrift für Forschung und Praxis, 29 (1): 7-22.
  • Becker, Jan U. and Michel Clement (2006): Dynamics of illegal participation in peer-to-peer networks—why do people illegally share media files?, Journal of Media Economics, 19 (1): 7-32.
  • Becker, Jan U. and Michel Clement (2003): Das ökonomische Kalkül eines Anbieters von Mediendateien bei Filesharing-Diensten, Wirtschaftsinformatik, 45 (3): 261-271.
  • Clement, Michel and Jan U. Becker (1999): Digitales Fernsehen-Strategische Umbrüche bei steigendem Interaktivitätsgrad, ZfbF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 51 (12): 1169-1190.
  • Journal Articles (Professional)

  • Barrot, Christian, Jan U. Becker, Oliver Hinz and Bernd Skiera (2013): Superspreader - Welche Kunden sich für Virale Marketing-Kampagnen eignen, Planung & Analyse, 30(4): 32-34.
  • Becker, Jan U. (2007): Sources of Innovation in Germany - How Network Effects Drive Innovative Industries, Policy Report, 28(pt. 3): 19-30.
  • Becker, Jan U. and Michel Clement (2004): Dachmarkenstrategie – Wer oder was ist hier die Marke?, Absatzwirtschaft - Science Factory, 6(4): 6-8.
  • Books

  • Becker, Jan U. (2004): File sharing in Peer-to-Peer-Netzwerken: Ökonomische Analyse des Nutzerverhaltens, 1., Dt. Univ.-Verl: Wiesbaden.
  • Conference Proceedings

  • Burmester, Alexa B. and Jan U. Becker (2013): Changes of Publicity and Advertising Effectiveness over the Product Life Cycle, in: Karaosmanoglu, Elif (ed.): Lost in Translation: Marketing in an Interconnected World.
  • Meyners, Jannik, Christian Barrot and Jan U. Becker (2013): The Role of Geographic Distance on Product Adoption and Customer Referrals for Digital Natives and Digital Immigrants, in: Karaosmanoglu, Elif (ed.): Lost in Translation: Marketing in an Interconnected World.
  • Barrot, Christian and Jan U. Becker (2010): Complexity vs. Network Effects: How different tariff models affect referrals for a telecommunication service, in: Beckmann, Suzanne C., Torsten Ringberg and Thomas Ritter (ed.): The Six Senses: The Essentials of Marketing: 39th EMAC Conference: Copenhagen Business School. Department of Marketing, Denmark, 1-4 June 2010: Conference Proceedings, Copenhagen Business School. Department of Marketing.
  • Barrot, Christian, Jan U. Becker and Lucas Bremer (2009): Personal vs. relational characteristics: What are the drivers of customer referrals?, in: Helfer, Jean-Pierre and Jean-Louis Nicolas (ed.): Marketing and the Core Disciplines: Rediscovering References?.
  • Barrot, Christian and Jan U. Becker (2008): The Customer Sales Force - Using Referral Reward Programs for Customer Acquisition, in: Perks, Keith J. and Paurav Shukla (ed.): Marketing landscapes. A pause for thought, University of Brighton: Brighton.
  • Book Chapters

  • Becker, Jan U., Michel Clement and Oliver Schusser (2009): Piraterie in Peer-to-Peer-Netzwerken, in: (ed.): Ökonomie der Musikindustrie, Springer, 211-224.
  • Becker, Jan U., Michel Clement and Oliver Schusser (2005): Peer-to-Peer-Netzwerke und die Generation Napster, in: (ed.): Ökonomie der Musikindustrie, Deutscher Universitätsverlag: Wiesbaden, 201-214.
  • Albers, Sönke and Jan U. Becker (2001): Strategische Bedeutung des E-Commerce für Dienstleistungsunternehmen, in: Bruhn, Manfred and Heribert Meffert (ed.): Handbuch Dienstleistungsmanagement: Von der strategischen Konzeption zur praktischen Umsetzung, 2. ed., Gabler: Wiesbaden, 399-416.
  • Albers, Sönke and Jan U. Becker (2001): Individualmarketing im M-Commerce, in: Nicolai, Alexander T. (ed.): Strategien im M-Commerce: Grundlagen - Management - Geschäftsmodelle, Schäffer-Poeschel: Stuttgart, 71-85.
  • Becker, Jan U. and Michel Clement (2001): Interaktives Fernsehen, in: (ed.): Marketing mit Interaktiven Medien – Strategien zum Markterfolg, 41-55.