Future Urban Mobility

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  • Open Lecture Series
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Dr. Bernd Schmaul

CMO

moover Group GmbH

On November 11th, 2015 Dr. Bernd Schmaul (CMO moover Group GmbH) will give a lecture on the topic: "future urban mobility". The lecture is open to the public. Space is limited, so please register ahead of time.

Abstract

The mega trends in transportation:
•    urbanization 
•    smartphone revolution
•    mobility as a service & autonomous vehicles
will have an significant impact on our way how we see and use urban transporation in the future.
Within the presentation examples are given highlighting Daimlers start-up approach of moovel striving to play an active role in future urban mobility.

Biography

After his diploma in physics and his PhD in business administration Dr. Bernd Schmaul became passionate for brands and transportation. He has gathered 20 years of experience in brand positioning, marketing, sales, retail and eCommerce e.g. as Managing Director / CCO on an international scale within reknown organizations such as TUI, Lufthansa and Europcar - currently as CMO of Daimler’s start-up subsidiary moovel to shape future urban mobility.

 

To register please send an email to: melanie.winkelmann(at)the-klu.org

The Lecture Series

The KLU Lecture Series is a forum for scientists and practitioners to talk and discuss on state-of-the art topics related loosely to logistics and entrepreneurship.