The Emergence of Stakeholder Media

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Dr. Mark Lee Hunter

Adjunct Professor

INSEAD Social Innovation Centre

On April 9th, 2014 Dr. Mark Lee Hunter will give a lecture on the topic "The Emergence of Stakeholder Media". The lecture is open to the public. Space is limited, so please register ahead of time.

Abstract

Social media are only one of the vectors that are changing the ways we use media, and the ways in which they affect power relationships in society. Perhaps even more important are the media controlled by stakeholder groups, from Greenpeace to vegetarian activists and consumer forums. By placing transparency over objectivity, and solutions over questions, they are changing our expectations of media. By altering information flows between actors in organisational conflicts, these media change outcomes. They are also forcing a reassessment of conventional wisdom, in particular that control of "hegemonic" mainstream media equals control of opinion. In this lecture we will look at the ways in which stakeholder media exert power over organisational agendas, and how they are changing the definition of the news that matters.       

Biography

Dr. Mark Lee Hunter is an Adjunct Professor at the INSEAD Social Innovation Centre, where he is a founding member of the Stakeholder Media Project.  He is also a founding member and board member of the Global Investigative Journalism Network. His manuals for investigative reporters, Story-Based Inquiry (UNESCO 2009) and The Global Investigative Journalism Casebook (UNESCO 2012) are the most widely-distributed works in the history of their field. He has written nine books of or on investigative reporting and well over 100 investigative features; he has won two Investigative Reporters and Editors Awards (for reporting and research on journalism), along with the H.L. Mencken Free Press Award, the Sigma Delta Chi Award for research on journalism, the National Headliners and Clarion Awards for feature writing, and two EFMD Awards for case-writing.  Last year he lectured on stakeholder media and journalism at universities and conferences on five continents. Dr. Hunter’s articles have appeared in California Management Review (Fall 2013), Journal of Business Ethics (Winter 2013), Corporate Reputation Review, Harvard Business Review, The New York Times Magazine, Columbia Journalism Review, Harvard International Journal of Press/Politics, and many others.

More about Dr. Mark Lee Hunter.

To register please send an email to: melanie.winkelmann(at)the-klu.org

The Lecture Series

The KLU Lecture Series is a forum for scientists and practitioners to talk and discuss on state-of-the art topics related loosely to logistics and entrepreneurship.