What is the right Budget for your Sales Force?

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  • Open Lecture Series
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Prof. Murali Mantrala

PhD

On November, 2nd, Humboldt Research Prize Awardee Professor Murali Mantrala, Ph.D., University of Missouri, USA will give a lecture on the topic "What is the right budget for your sales force?". The lecture is open to the public. Space is limited, so please register ahead of time.

Biography:

Professor Mantrala is well known internationally for his outstanding research in allocation of resources and sales management. He has made important contributions to the determination of optimal budget levels, its allocation across marketing instruments, the compensation of sales people, and the markdown of pricing products in retailing. Recently, he was awarded with the Humboldt Research Prize which is considered to be very prestige. During his stay at KLU he intends to investigate the influence of the Internet on sales force management. 

To register please send an email to: beate.linnenberg@the-klu.org

The Lecture Series

The KLU Lecture Series is a forum for scientists and practitioners to talk and discuss on state-of-the art topics related loosely to logistics and entrepreneurship.