Transport and Logistics 2030 – Potholes or Smooth Roads?

Rod Franklin in the KLU faculty lounge

What challenges will industrial and trading companies that are dependent on logistics have to master in the future? Which trends are the ones to take into account early on? Logistics users will find answers to these and other questions in the address Professor J. Rod Franklin from Kühne Logistics University Hamburg will give on the subject of "Transport in the Year 2014 and Beyond – Potholes or Smooth Roads?" as part of the Transport Efficiency Forum 2014 on March 25 in Brussels.

Higher, faster, farther – this is what customers and consumers are demanding when it comes to turnaround and availability. Everything must be available – in the ideal case, immediately. The road transport industry has responded by developing into the main means of transport. To satisfy the demand, over one million trucks are on the road in Germany, and the trend is upward. “In the future, there will be some rocky stretches that the industry will have to take into account and solve,” said Professor J. Rod Franklin. In his address, he will highlight some regulatory measures the EU has planned.

In addition to the direct ecological aspects of the Euro 6 diesel emission legislation, the Commission is insisting on higher load efficiency. On average, 25% - 40% of freight kilometers driven are empty – unloaded. It wants this potential to be exploited. The EU Action Plan also addresses the transition from the road to other means of transport and logistics solutions using co-modal and synchromodal approaches to transport.

This is the point at which we must find solutions that are useful and sustainable – especially for industrial and trading companies that are dependent on logistics. These include the integration of state-of-the-art technologies and, also in the EU’s sense, the deployment of information and communication technologies in particular. “After all, transparency and information management are the keys to transport company success in the future,” Franklin commented.

His address on March 25 is part of the Transport Efficiency Forum 2014, which Wolters Kluwer Transport Services (WKTS) organized. Oriented to current practice and logistics users in all sectors, the event provides a forum for discussing the challenges of logistics in plenary meetings and theme-specific workshops.

The Transport Efficiency Forum is designed for transport managers, operations managers and transport planners from industrial companies and is free of charge. The working language is English.

Complete agenda and registration form at:

More information about J. Rod Franklin.