Program Duration: 3 - 5 days
Method: Interactive lectures and case study work
Academic Directors: Prof. Dr. Rod Franklin and Prof. Dr. Christian Barrot
Certificate: KLU Executive Education Program Certificate
The purpose of this workshop is to introduce the attendees to the current state-of-the-art in complex solutions selling and business development. Attendees will exposed to relevant research, practical frameworks, and modern examples that demonstrate the effectiveness of specific approaches and the problems with historical approaches. Further, a closing session may be added which focuses on developing the presentation skills of the attendees so that they can effectively communicate with customers whether in oral discussions or more formal presentation settings.
Learning Outcomes and Benefits for your Company
Workshop attendees will leave the workshop with knowledge of appropriate approaches to take when identifying accounts and opportunities, developing and positioning solutions, and closing solutions sales, as well as how to present themselves, their company and their solutions effectively.