Cord Otten is a doctoral student jointly supervised by Prof. Dr. Dr. h.c. Sönke Albers (Kühne Logistics University) and Prof. Dr. Michel Clement (University of Hamburg). His work is embedded in a German Research Foundation (DFG) project about the marketing of hedonic media products in the context of digital social media. Here he investigates the influence of social networks on the sequential marketing of hedonic media products with short life cycles. He is a doctoral candidate at the University of Hamburg.
Prior to this Cord worked with the strategy and marketing consultants Simon-Kucher & Partners for three years. In his role as consultant he supported companies in Europe and North America in formulating marketing and pricing strategies, and in developing price systems as well as in their implementation.
Cord received a Bachelor of Science and Master of Science in International Business with a focus on the marketing-finance interface from Maastricht University. He also spent an exchange semester at the Singapore Management University.