Albers, Sönke and Klaus Brockhoff
A procedure for new product positioning in an attribute space
European Journal of Operational Research, 1 (4): 238-230, (1977).
Abstract: Planning a preferred position of a new product in an attribute space may be considered as a mixed integer non-linear programming problem. A procedure to solve this problem is described which draws on some special features of the problem. Optimality considerations of the procedure as well as computational experiences with it are reported.Show all publications