Thies, Silva and Sönke Albers (2010)

Applications of PLS in Marketing : Content Strategies on the Internet

in: Esposito Vinzi, Vincenzo, Wynn W. Chin, Jörg Henseler and Huiwen Wang (ed.): Handbook of partial least squares : concepts, methods and applications, Springer: Berlin, (2010), 589-604.

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