Greve, Goetz and Sönke Albers (2005)

Customer Relationship Management and the Customer Lifecycle – Measurement and Performance Outcomes

in: Troilo, Gabriele (ed.): Rejuvenating Marketing: Contamination, innovation, integration, (2005), on CD-ROM.

Copy reference link

Export record:CitaviEndnoteRISISIBibTeXWordXML

Show all publications