Albers, Sönke (2006)

Forecasting the Diffusion of an Innovation Prior to Launch

in: Avlonitis, George J., Nikolaos Papavassiliou and Paulina Papastathopoulou (ed.): Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics, (2006), on CD-ROM.

Copy reference link

Export record:CitaviEndnoteRISISIBibTeXWordXML

Show all publications