Henningsen, Sina, Christian Barrot and Kristina Petersen (2011)

From Simulation to Marketing Practice - Extending Garber et al.'s Approach to Predict New Product Success for Real-Life Applications

in: Makovec Brenčič, Maja, Tanja Dmitrović, Monika Lapanja and Ajda Seničar (ed.): The Day after: Inspiration, Innovation, Implementation: Conference Proceedings, Faculty of Economics: Ljubljana, (2011), on CD-ROM.

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