Sridhar, Shrihari, Murali K. Mantrala and Sönke Albers (2014)

Pharmaceutical Detailing Elasticities: A Meta-Analysis

in: Ding, Min, Jehoshua Eliashberg and Stefan Stremersch (ed.): Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies: 20, Springer: New York, (2014), 531-556.

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