Van Wassenhove, Luk N., Jurgita Balaisyte and Maria Besiou (2011)

TIBOTEC: Partnership with HIV/AIDS alliance in Uganda: Working together for development

INSEAD: Fontainebleau, (2011).

, INSEAD : Fontainebleau.

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Abstract: This case examines how the European pharmaceutical company Tibotec, part of J&J, engaged in a partnership with the International HIV / AIDS Alliance, an established NGO in Uganda. The case presents the learning that arises from this partnership, both for the private company and for the NGO. Learning objectives: 1. To provide an illustration of a European company looking to develop partnerships on the African continent. 2. The challenges involved when a private company exposes itself to the uncertain NGO world. 3. What both parties learn from the experience.

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