Van Wassenhove, Luk N., Jurgita Balaisyte and Maria Besiou (2011)
TIBOTEC: Partnership with HIV/AIDS alliance in Uganda: Working together for development
INSEAD: Fontainebleau, (2011)., INSEAD : Fontainebleau.
Abstract: This case examines how the European pharmaceutical company Tibotec, part of J&J, engaged in a partnership with the International HIV / AIDS Alliance, an established NGO in Uganda. The case presents the learning that arises from this partnership, both for the private company and for the NGO. Learning objectives: 1. To provide an illustration of a European company looking to develop partnerships on the African continent. 2. The challenges involved when a private company exposes itself to the uncertain NGO world. 3. What both parties learn from the experience. https://www.thecasecentre.org/main/products/view?id=100800Show all publications