Jan Schalowski is a PhD candidate in the field of Marketing at Kühne Logistics University. Jan's work is embedded in the German Research Foundation (DFG) Research Unit about the marketing of hedonic media products in the context of digital social media. His research focus lies on the analysis of social networks for targeted marketing communication.
Previously, he worked as a research assistant at the Innovation Incubator at the Leuphana University of Lüneburg for almost three years. There he contributed significantly to the establishment of a regional start-up panel with finally 1,000 participants.
At the University of Hamburg, Jan Schalowski studied Business Administration and obtained a diploma degree (equivalent to M.Sc.) in 2012. In the scope of his diploma thesis in Marketing, he carried out a panel analysis to investigate the consequences of digital piracy on music sales.