Prof. Dr. Dr. h.c. Sönke Albers - Presentations | KLU



Sönke Albers, Head of Management Department and Dean of Research


Selected Presentations

Conference Presentations

Albers, Sönke: Stuck in the middle: Die BWL zwischen Theorie und Anwendungsorientierung, Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V., Leipzig, June 11-13, 2014.

Albers, Sönke: Optimal Degree of Complexity for Sales Response Models, Akademie der Wissenschaften in Hamburg, January 11, 2013.

Christine Köhler, Sönke Albers, Murali K. Mantrala, Vamsi Kanuri: Marketing Communication Carryover Effects: A Meta-Analysis, 35th ISMS Marketing Science Conference, Istanbul, July 11 – 13, 2013.

Fischer, Marc, Nils Wagner, and Sönke Albers: Investigating the Performance of Budget Allocation Rules: A Monte Carlo Study, 9th Marketing Dynamics Conference, Tilburg University, August 23-25, 2012.

Albers, Sönke: Identifying the Appropriate Functional Form of an Aggregate Sales Response Function, Marketing Science Conference, Boston, June 7, 2012.

Mantrala, Murali, Sönke Albers, and Vamsi K. Kanuri: The Impact of Internet Communication Technologies on Sales Force Organization, Thought Leadership on the Sales Profession Conference, Harvard Business School, June 6, 2012.

Bielecki, André, Sönke Albers, and Murali Mantrala: Salesperson Efficiency Benchmarking Using Sales Response Data: Who is Working Hard and Working Smart?, VHB Annual Conference, Bozen, May 31 – June 2, 2012.

Bielecki, André, Sönke Albers, and Murali Mantrala: Salesperson Efficiency Benchmarking Using Sales Response Data: Who is Working Hard and Working Smart?, University of Maastricht, April 25, 2012.

Albers, Sönke: Identifying the Appropriate Functional Form of an Aggregate Sales Response Function, New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington, December 9-10, 2011.

Panel discussion: Zukünftige Themen der Organisationsforschung und der Einfluss des Hochschulmanagements, Moderation: Prof. Dr. Daniel Geiger, Participants: Prof. Dr. Dr. h.c. Sönke Albers, Prof. Dr. Jetta Frost, Prof. Dr. Dr. h.c. Alfred Kieser, Prof. Dr. Dodo zu Knyphausen-Aufseß, FU Berlin, Berlin, November 18, 2011.

Panel discussion: Der Entdeckungszusammenhang in der wissenschaftlichen Praxis – Alles bestens oder irrelevante Themen, irreführende Rankings und absurde Anreize?, Moderation: PD Dr. Michaela Haase, FU Berlin, Participants: Prof. Dr. Dr. h.c. Sönke Albers, KLU Hamburg, Prof. Dr. Dr. h.c. Alfred Kieser, Universität Mannheim, Prof. Dr. Sascha Spoun, Leuphana Universität Lüneburg, Annual Meeting of VHB (German Academic Association of Business Research), Kaiserslautern, June 17, 2011.

Bielecki, André and Sönke Albers: DEA with econometrically estimated individual coefficients – A pharmaceutical salesforce application, 33rd INFORMS Marketing Science Conference, Houston, USA, June 10, 2011.

Albers, Sönke: Optimizable, Implementable, and Generalizable Aggregate Response Modeling and Decision Support, 40th EMAC Conference, Ljubljana, Slovenia, May 27, 2011.

Albers, Sönke: Optimale Verteilung von Marketing-Budgets auf Länder, Produkte und Instrumente, Academy of Sciences, Hamburg, February 4, 2011.

Albers, Sönke: Optimale Verteilung von Marketing-Budgets auf Länder, Produkte und Instrumente, Marketing-Club Schleswig-Holstein, January 19, 2011.