Prof. Dr. Dr. h.c. Sönke Albers | KLU



Sönke Albers, Head of Management Department and Dean of Research


Prof. Dr. Dr. h.c. Sönke Albers

Professor of Marketing and Innovation

Dr. Sönke Albers is Professor of Marketing and Innovation. From 2010 to 2016 Prof. Albers served as Dean of Research and was responsible for faculty development and ensuring that KLU becomes a research-oriented university that is internationally competitive. Before joining KLU he was a Professor of Marketing at WHU and the University of Lüneburg. After that he served more than 20 years as Professor of Innovation, New Media, and Marketing at Christian-Albrechts-University at Kiel, Germany. He holds a doctorate in Operations Research from University of Hamburg. He was awarded an honorary doctorate from Goethe University Frankfurt. He was a Rector of WHU, and a Dean of the School of Business Administration, Economics, and Social Sciences of Christian-Albrechts-University at Kiel. He is Fellow of the European Marketing Academy and served as President of the German Academic Association for Business Research which comprises nearly all 2000 business professors in Germany, Austria and Switzerland. He is also a member of the Academy of Sciences in Hamburg.

Prof. Albers is very active in educating future scientists. In total 30 professors originate from his efforts. 12 of his doctoral students are now professors at Universities (8 at the rank of full professor, 1 at the rank of associate professor and 3 at the rank of assistant professor). In addition, 7 of his doctoral students are now professors at Universities of Applied Sciences (Fachhochschule). His 12 former students now being professors have educated another 11 full professors and 7 assistant professors at universities plus 3 professors at Universities of Applied Sciences.

Prof. Albers' research interests are lying in the areas of marketing planning, sales management, and diffusion of innovations. He is author of about 150 articles in international and German journals such as Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing and published over 15 books. As a result, he was ranked number 7 in publication productivity by Handelsblatt in 2009. He was editor-in-chief and department editor Marketing of BuR – Business Research and on the editorial boards of several international journals.

He was selected to receive the 2011 EMAC Distinguished Marketing Scholar Award. The award marks the highest honor that a marketing scholar in Europe can receive and recognizes Sönke Albers' extensive and impactful research publications as well as his outstanding contributions to the European Marketing Academy (EMAC), the largest association of marketing scholars in Europe. Before that he has won together with Marc Fischer the 2009-2010 INFORMS Society for Marketing Science MSI Practice Prize with their work on “Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities” which describes the successful implementation of a new heuristic for budget allocation at Bayer with a profit improvement potential of nearly half a billion Euro.