Business models for the digitalization of production and logistics | KLU

Diego Jorge Garcia Susini, KLU student, Executive MBA

Business models for the digitalization of production and logistics

Date: 14 July 2016 | Course language: German

Target Group:
Professionals and managers with responsibilities in supply chain management, manufacturing, logistics and business development

Program Duration: 1 day

Method: Interactive lectures, case study work


  • Prof. Dr. Dr. h. c. Wolfgang Kersten (Hamburg University of Technology - TUHH),
  • Prof. Dr. Kai Hoberg (Kühne  Logistics University - KLU)

Certificate: KLU Executive Education Program Certificate


New digital technologies enable a multitude of innovative opportunities for production and logistics: 3D printing allows the tailor-made production of a single product in serial quality. Smart sensors control stocks and facilitate automated replenishments. Big data supports companies in navigating their trucks through traffic in order to deliver the goods on time when the customer is actually home. Digitalization allows the revision and improvement of existing processes. However, in most cases this is where digitalization ends: Revision of existing processes.

Companies across all industries need to view the opportunities of digitalization in its entirety and understand which chances the new technologies offer to extend their business models and discover entirely new business models. The consistent exploitation of digital opportunities does not only allow cost cutting prospects, but also tapping of new markets, new customers and new sales sources. This is important for all companies and not only limited to the known business model innovators of the digital world such as Google, Amazon or Uber.

Within the scope of the joined executive workshop of the Kühne Logistics University and the Hamburg University of Technology, we aim to convey how new business models for the digitalization could look like. In the first part of the workshop, technologies and business models will be introduced that may gain in importance with an increasing digitalization. In the second part of the workshop, the participants will jointly develop their own ideas for new business models utilizing fictitious companies within the areas of production and logistics.


Kühne Logistics University - KLU:

Kühne Logistics University, Wissenschaftliche Hochschule für Logistik und Unternehmensführung (KLU), is a private, state-recognized university located in Hamburg’s harbor. Sponsored by the nonprofit Kühne-Stiftung, KLU offers a broad spectrum of courses and research in logistics, supply chain and business management. Our BSc, MSc and PhD programs are distinguished by an international student body, an outstanding faculty, an intimate learning environment and extensive corporate ties. Our Executive MBA program, a seminar series and international summer and autumn schools provide excellent opportunities for professionals to expand their know-how. KLU is unique for its international faculty and research expertise in logistics and related aspects of business. It ranks among the top universities in the 2014 Handelsblatt research ranking of business administration faculties in Germany, Austria and Switzerland.

Hamburg University of Technology – TUHH:

TUHH is a competitive entrepreneurial university focusing on high-level performance and high quality standards. TUHH is dedicated to the principles of Humboldt (unity of research and education).  TUHH has a strong international orientation and also focusses on its local environment. It does so by contributing to the development of the technological and scientific competence of society.  Aiming at excellency at the national and international level in its strategic research fields. Educating young engineers and academics within demanding programmes using advanced teaching methods.

Please download the flyer for more information in German.